Privacy Policy

for the mobile application tough love – Brutal Motivation

Last updated: 23 September 2026

1. Who we are

This Privacy Policy is published by the developer of the tough love – Brutal Motivation mobile application (the "App"), previously published under the name "InsultMe". It applies to the App on Google Play and on the Apple App Store, and to this website.

In this policy, "we", "our" and "us" refer to HŌNŌ (hono), and "you" refers to the person using the App.

2. The short version

• The App has no account and no sign-up. We never ask for your e-mail address or a password.
• What you enter in the App (your first name, your goal, your preferences, the quotes you like) is stored on your device.
• To generate new quotes, that content is sent to an AI provider — without your name being linked to an identity, because we hold no identity for you.
• We collect anonymous usage and crash analytics to fix bugs and improve the App.
• We do not sell your personal data, and the App contains no advertising and no ad tracking.

3. Information we collect

3.1 Information you enter in the App (stored on your device)

• First name — optional; used only to address quotes to you.
• Your goal — the objective you describe during onboarding.
• Preferences — chosen category, tone, hardcore mode, notification settings, language.
• Your content — quotes you like, quotes you have already seen, and any quote you write yourself.

This data is stored locally on your device. Deleting the App deletes it.

3.2 Information sent to generate quotes

When the App generates new quotes, your first name (if you provided one), your goal, your selected category and tone, and examples of quotes you liked or already saw are sent to an AI provider (Groq, Google Gemini or OpenAI, depending on availability) so it can write quotes that fit you. These requests are not tied to any account, and we do not send the provider an identifier that would let it build a profile of you.

3.3 Usage and diagnostic data (analytics)

We use PostHog, hosted on servers in the European Union, to collect:

• App events — installs, updates, opens, and which features are used;
• Crash and error reports — including the technical error message and where it occurred;
• Device and app information — device model, operating system version, App version, language and region;
• A pseudonymous installation identifier and whether the installation has an active subscription.

This identifier is generated for the installation. It is not your name, your e-mail address or your advertising ID.

3.4 Purchases and subscriptions

Subscriptions are processed by Apple or Google and managed through RevenueCat. We receive a pseudonymous purchase identifier, your subscription status and renewal or cancellation events. We never receive or store your card number or payment details — those stay with Apple and Google.

3.5 What we do not collect

• No account, e-mail address or password.
• No precise or background location data.
• No contacts, no microphone, no camera.
• No reading of your photo library. The App can write an image to your photos, and only when you tap to save a quote.
• No advertising identifiers, no ad networks, no behavioural advertising.
• Notifications are scheduled locally on your device; the App does not register a push token with us.

4. Why we use this data (and our legal basis under the GDPR)

5. Who we share data with

We do not sell your personal data. We share data only with the service providers needed to run the App, each acting on our instructions:

We may also disclose data where required by law, or in connection with a merger, acquisition or sale of assets — in which case you will be informed before your data becomes subject to a different policy.

6. International transfers

Our analytics data is hosted in the European Union. Some providers listed above (in particular the AI providers, RevenueCat, Expo and Vercel) process data in the United States. Where that happens, transfers are covered by the European Commission's Standard Contractual Clauses or an equivalent safeguard.

7. How long we keep data

• Data on your device — until you delete it in the App or uninstall the App.
• Quote-generation requests — not retained by us; retention by the AI provider is governed by its own policy, linked above.
• Analytics and crash data — up to 12 months.
• Purchase and subscription records — for as long as required by accounting and tax law (up to 10 years in France).
• Support e-mails — up to 3 years after your last message.

8. Your rights

Under the GDPR and comparable laws, you have the right to access, correct, delete, export, restrict or object to the processing of your personal data, and to withdraw consent at any time.

• The fastest route: data you entered is on your device — delete your goal, name and liked quotes in the App, or uninstall the App to erase all of it.
• For analytics and purchase data: write to honoentreprise@gmail.com. We reply within 30 days. Because we hold no account for you, we may ask for the installation identifier shown in the App's settings so we can find the right records.
• Complaints: you may lodge a complaint with your local data protection authority. In France this is the CNIL (cnil.fr).

9. California privacy rights (CCPA/CPRA)

California residents have the right to know what personal information is collected, to request its deletion or correction, to opt out of the sale or sharing of personal information, and not to be discriminated against for exercising those rights. We do not sell or share personal information as those terms are defined by the CCPA. Requests go to the same address: honoentreprise@gmail.com.

10. Children's privacy

The App contains deliberately harsh and profane humour and is rated for mature audiences. It is not directed to children, and we do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, contact us and we will delete it.

11. Security

Data sent by the App travels over encrypted HTTPS connections. Our service providers store data on infrastructure protected by access controls and encryption at rest. No method of transmission or storage is completely secure, but we keep the amount of personal data we hold deliberately small.

12. Cookies

The App does not use cookies. This website uses no advertising or tracking cookies.

13. Changes to this policy

We may update this policy. The "Last updated" date at the top always reflects the current version, and material changes will be announced in the App.

14. Contact us